What Is Your Global Innovation Strategy?

I T is an integral component of business strategies—including innovation strategies—in contemporary firms.1,2 As the business environment becomes more global and competitive, firms must tailor their strategy for innovating based on their own geographic location and that of their target audience, recognizing the differences in how developing versus developed countries approach innovation. Furthermore, firms must determine how best to deploy IT to support their innovation strategy across geographies. Here, we articulate key dimensions along which innovation approaches differ around the world. Then, we describe a framework that managers can use to develop a comprehensive innovation strategy and tailor their IT systems accordingly.